# The Deployment Company

Source: [Ben Thompson writes about OpenAI's new Deployment Company](https://stratechery.com/2026/the-deployment-company-back-to-the-70s-apple-and-intel/)

OpenAI is embedding engineers inside organizations to find where AI can make the biggest impact. Google Cloud announced forward-deployed engineers for AI customers the next day. Anthropic is using a private-equity joint venture to bring AI into portfolio companies.

AI adoption is a business-process change. It depends on understanding how the company actually runs, where the data lives, who makes decisions, and which workflows are worth rethinking. Businesses still need imagination and deployment help to turn capability into results.

If your company should already be better with AI, bring it to a call with 2066 Labs. We'll help identify where AI can make the biggest impact.

Canonical page: https://2066labs.com/field-notes/the-deployment-company